ROI Reporting

Making the most effective use of your marketing budget is key. Resource should be clearly directed heavily towards those activities that are proven to generate sales. Budgetary spend needs to be justified and few other marketing activities can provide the level of return that field marketing is proven to generate. 

IMS realise that delivering great ROI is of extreme importance when it comes to field marketing activities and as a result we will work with you to provide evidence that positive ROI has been achieved. IMS have achieved ROI levels of up to 20:1 using our intelligent ROI Models. This approach allowed us to win the 'Most Innovative Application of Data/IT' award at the 2007 Field Marketing Awards.

IMS can employ a variety of methods to analyse ROI on your behalf, providing you are prepared to work with us to do so. An example of this is producing an ROI report to show historic field sales impact and a recommended store level visit and activity plan to generate improvement.

Click here to find out more about how IMS can provide you with effective ROI measurement and reporting.